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You may be surprised to learn that a whopping 67% of all car purchases are also determined by the children - not the parents. Tweens (8-14 year-olds) are an increasingly powerful and smart consumer group which last year alone spent and influenced an astounding US$1.88 trillion.
Martin Lindstrom, the world's leading brand guru is the mastermind behind these astounding findings. He calls the research study: BRANDchild, a project which has involved more than 600 people and has become the most extensive global study conducted in 2003. Millward Brown ran the research spanning 15 countries, taking in 70 cities and prompted industry icons such as Philip Kotler, Lester Wunderman, Don Peppers, Martha Rogers and Stan Rapp to rave about the fascinating findings.